For Cove, a home and rental search company, the objective was to create a brand identity that communicates a sense of tranquility and belonging.
The tagline, "Find Peace, Find Home," served as the cornerstone for the visual and conceptual design, reflecting the company's commitment to providing a seamless and comforting experience for those seeking a new home.
INSPIRATION + STYLE
The visual design for Cove is inspired by the concept of sanctuary and peace. The logo combines modern typography with a serene, house-shaped icon integrated into the letter "O," symbolizing the seamless connection between the idea of a home and the company's services.
LOGO VARIATIONS + USAGE
The primary logo should be the one used most frequently whenever possible. Using the complete logo helps with name recognition.
For social media, merchandise, and other instances where the brand name is displayed elsewhere, the submark can be utilized as an identifier or graphic element.
Clear Space is defined by "X"
Ensure that this area is kept clear of any other visual elements.
COLOR PALETTE
The chosen colors are Munsell Blue, Cambridge, Hunyadi, and Platinum. These colors are associated with calmness, trust, stability, and sophistication, reinforcing the sense of peace and security that Cove aims to provide its users.
